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CAPS I: Marketing & Communicating with the Aging in Place Client

January 13, 2025 9:00 AM - 4:00 PM (EST)

Description

Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love.

All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving.

Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.

This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market. 

This course will benefit builders, remodelers and allied professionals that serve the aging in place market, including occupational therapists, physical therapists, real estate professionals, and trade contractors, as well as academics. It is required for the NAHB Certified Aging in Place Specialist (CAPS) designation. This course can be an elective for the Master CSP and CGA designations.

Instructor: Dawn Heiderscheidt MOT, OTR/L, ECHM, CAPS | Owner, Aurora Independence, Alternative Healthcare

Location

Virtual

A Zoom link will be provided to all registered attendees.
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Contact Information

Name: Kathryn Gillis
Phone: (302) 678-1520
Email: kgillis@hbade.org

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